Warning: you’re about to have a few ‘aha’ moments.
The Facebook Vanity URL
Its very likely you didn’t notice this subtle change on my Facebook page this week, but its something you’ll want to look at doing for your small business the moment you find read this.
I changed my Facebook business page URL from something that looked like this facebook.com/timdavies-432673 this week, to this little gem http://facebook.com/thebusinessmarketer. Pretty cool link, hey?
So why change your Facebook URL?
- more memorable
- easier to share when you’re asked where to find your page
- so your competitor doesn’t beat you to a great name
- looks more professional and credible when your sharing your page URL on other platforms / locations
How to change your Facebook URL?
Find the very simple form to search for names and change your business page name here. You’re welcome!
The Call To Action button.
Its astonishing how many businesses on Facebook aren’t using this little trick. I would guess, it’s still the majority of established Facebook business pages.
For quite some time now, Facebook has given business the opportunity to have one call to action button on their business page.
Learn more, watch video, shop now, sign up, call now, send message are only a few examples of what you’ve got to choose from.
So why use a Facebook call to action?
Ummmm… seems a bit obvious, but lets do this dance, hey?…. Because more people will do exactly what you intend they do!
Think about it for a second. You can send them to your email list (I wouldn’t recommend trying to do that to a cold lead though), your online store, or better yet, give them the chance to watch your most important video right there, native on their device in Facebook!
It’s called a call to action for a reason.
How do you add a call to action to your small business Facebook page?
Once logged into Facebook, navigate to your Facebook business page. Once there, in that same spot shown on my image above, you should find a ‘CREATE CALL TO ACTION’ button. Find this, and you’re away.
Go here for further instructions if you need them.
Targeting your Facebook posts.
Did you know you have the option to target your Facebook posts to you existing page audience? On first appearances it may seem odd. I mean, you’ve worked really hard to get all those page likes and you want everyone to see your post.
That’s a pipe dream. Facebook doesn’t ensure that happens anyway so you can forget about that.
Like Google, Facebook are interest in relevance. If your content is relevant and being picked up by the audience, Facebook will share it with more people. If it doesn’t hit the mark early, its unlikely to get the reach you’d like to see it get.
So it’s important to make sure, you’re sharing content – even to your existing audience – that’s relevant and timely.
Why would you use Facebook targeting on your unpaid posts?
I’ll give you a couple of mock examples that might help you get your head around the power and effectiveness of this.
Say you have a personal training business. You’ve written a killer article you’re about to share – ‘A 5 minute daily exercise routine to help mothers develop a strong core to prevent…’ whatever it is that’ll prevent.
You run a page with pretty good community engagement, but you just know this post isn’t right for everyone, particularity those 25 year old guys that are definitely more interested in the size of their biceps than ‘womens issues’.
Using this tool, you have the opportunity to target females, with kids, aged 35-50. You use targeting instead of a audience wide post, Facebook only shared it within your community to those that satisfy the targeting, and as a result, the post gets more traction early (because its timely and relevant) and you end up reaching more people. Ultimately, exactly what you’re trying to do.
It might seem a little counter initiative, but targeting essentially gives you a better chance of matching a single piece of content, with a very specific audience, in order to reach a larger audience. All because you respected the law of context.
You’ll find some more info on how to turn it on for you page, here. Please comment here, or back on our Facebook page on what tricks you’re using or if you’ll be implementing anything you learnt here.