What really goes through a start up small business owner’s head.

Fuck yeah, I’ve got this!
30 minutes later: I have no fucking clue what I’m doing today, or any other day for that matter.

I’m going to crush today’s todo list.
2 minutes later: That’s an interesting article. I better read that before I get on with the real work.

I deserve to be paid for the time I spend learning too. After all, its knowledge they’re paying for.
1 day later: A 30% discount, yeah… I can probably manage that.

I’m the happiest I’ve ever been. Freedom!
4 hours later: I’m the book keeper, marketer and I.T guy. Gee a job where I’m only one person today, would be nice.

Giddy up – no need to pack a lunch, I can go to the fridge and eat like a king!
7 days later: I better cut back to one wrap instead of two, I really need to rein in this eating thing.

Well, that’s 40 consecutive productive minutes! You wouldn’t get that in a day job. Time for a coffee reward.
2 days later: Ummm… a 15 minute break every hour really isn’t helping me get through enough. Note to self, cut that shit back.

7:10 am and two Ted talks done. I’m going to conquer the world!
7:47 am: Happiness is a choice my arse.

Yeah. That positioning statement on my website really fucking nails it. Let the dollars roll on in!
Tomorrow: I really need to tweak that positioning statement again. That must be why they’re bouncing – they just don’t get it.

No really, now the positioning statement is 5 words, not 11. That concise, now they’ll get it. Let the dollars roll on in!
Day after tomorrow: I really need to tweak that positioning statement again. That must be why they’re bouncing – they just don’t get it.


 

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