Run It By The Board
Before you commit to a decision, put it in front of six advisers who each look at it differently, and come away knowing where it's weak.
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Articles, free Claude skills and prompts from my own business, written up so you can use them in yours. Pick what you're after below.
Practical pieces on getting more out of AI: prompts, habits and the setups I actually use.
Tools and costs · 3 min My ideas come out of my mouth far faster than through my fingers. Nine months of voice-to-text, more than 9 hours saved every fortnight, and why I tell everyone about it.
AI and learning · 5 min A university student told me most people now use AI to summarise every text they're assigned. Stealing time back today steals something far more important: your self-confidence, capability, grit and self-determination.
Tools and costs · 1 min Open ChatGPT or Claude right now. Look at the top of the screen. Which model is selected? Almost certainly the biggest, most expensive one. The platform defaults you there. It doesn't ask. It doesn't explain. It just assumes you want maximum firepower for every single thing you type. That's fine when you're doing serious work….
Mindset · 1 min There's a moment, two or three sessions in, when the output still isn't quite right and you wonder if any of this is actually going to work. Most people close the tab here. That's the wall. The ones who push through figure out something the others don't. The problem isn't the AI. The problem is…
Prompting · 1 min There's a moment in every AI training I run where someone says: yeah, but you know how to prompt AI. True. I've been doing it for four years. But that's not the real answer. The real answer is twenty-five years running businesses and fifteen years in tech. When I sit down to prompt, I already know…
Prompting · 5 min The thing agreed with you again. You brought it a decision. Explained the context. Added the nuance. It nodded, offered three supporting reasons, and sent you out the door feeling smart. That's not a thinking partner. That's a mirror. The positive reinforcement loop is the biggest trap in working with AI. It doesn't feel like…
Setting up · 3 min Staring at a blank page trying to articulate your values is a particular kind of awful. You sit down to capture your goals, your rules, your tone preferences, the security constraints you want the AI to work inside. Within five minutes you've forgotten what you actually believe. So don't write it from scratch. Let the…
Setting up · 2 min Most people use AI like a search engine. Ask. Get an answer. Move on. The people getting real leverage have stopped doing that. They've built a system. A system with parts, governance, and a direction. Not a better search engine. Something else entirely. There are seven parts. Identity is who the AI thinks…
Prompting · 6 min You know when you're having a conversation with AI, whether that's ChatGPT, Claude, or anything else, and you just find it responding to you overly positively? Reinforcing your own beliefs, nodding along to your decisions, when what you actually want is for it to act like a group of experts. To qualify what got you…
Prompting · 5 min Discover how a small business can prime ChatGPT to write better prompts that give you better results. I've been using ChatGPT over 12 months. I'm sharing how you can prime it before you ask anything, to make sure the responses you get aren't your typical marketing messages, completely off-brand and useless to you.
How I think about AI in the world. Where it helps, where it hollows people out, and what that means for a business.
AI and learning · 9 min The education system rewards exactly what AI now generates: the structured, the accurate, the verifiable. When a machine can produce all of that, the measurement itself breaks — which makes education the institution most exposed to AI of all.
A skill is a set of instructions Claude follows every time you ask, so a job you explain once gets done the same way from then on. These are ones I use myself. There are two kinds: ones you download, and ones you get Claude to create for you.
Ready-made skills. They work the same for everyone, so you download the file, add it to Claude once, and it's there whenever you ask.
Before you commit to a decision, put it in front of six advisers who each look at it differently, and come away knowing where it's weak.
Give it one topic and get back up to five different pieces of content, each with a working title and an opening hook. A month of posts from one idea.
Four skills that take you from what your business stands for to a marketing plan you can act on. Run them in order, each one feeds the next.
Makes anything AI helped you write sound like you again. It strips out the giveaway AI phrasing and keeps your own voice.
These have to know your clients and how you work, so there's nothing to download. You paste a set-up prompt and Claude builds the skill around your business.
One file with all the details of a project or client, kept up to date by Claude. Ask where things are at and it answers in seconds, and nothing gets lost between chats.
One board with a card for every client or project, showing the next step and how urgent it is. Claude keeps it up to date, so you can scan it and know you're across everything.
The things I actually type, or say, to Claude every week. Copy one, paste it into Claude, and change the details to suit. Each page explains why it works and how I use it.
One line on the end of any big request, so Claude asks what it needs to know instead of guessing.
Videos are on the way.
Short ones on a single task, and longer ones on building something from scratch. Register your interest in a workshop and you'll hear when they land.